Articles & insights
Where small businesses quietly lose money
Plain-English notes from a former IT & security leader on the leaks most owners can't see — pricing, wasted software, and follow-up that drops the ball — and what to do about them.
How a local venue found ~$100K a year it was quietly losing
A marketing "audit" told them to post more on social media. The real problem was hiding in the numbers.
Read the case study →Most business "audits" only look at half your business
More leads won't fix underpricing, wasted software, or inquiries that die in your inbox. Look at the other half first.
Read more →Find the money, then build the fix
Most consultants hand you a report and leave. Most web designers can't do the analysis. Here's why I do both.
Read more →Three places almost every small business overpays for software
The average small business wastes about a quarter of its software spend. Here's how to claw it back this week.
Read more →